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“First and foremost, I hope that everyone who watches this has kind of a mind-blowing experience that they’ve never had before.”īitmoji TV, which TechCrunch was first to report Snapchat was building last month, will have its own Snapchat Show page where users can subscribe to get notifications and see new episodes on the Discover Page. You could take that in a million directions,” says Bitmoji co-founder and CEO Ba Blackstock, who wrote and directed Bitmoji TV. “We really believe that we have invented a new category of entertainment. Amidst a sea of premium video and haphazard Stories that blur together across streaming services and social apps, Snapchat finally found something Facebook can’t copy. Snapchat bought Bitmoji’s parent company Bitstrips in 2016 for a steal at $62.5 million, and it’s paying off. The company says 70% of its daily active users, or 147 million of its 210 million, have made themselves a Bitmoji. It’s a style of content only Snapchat could pull off that relies on ubiquitous personalized avatars only Snapchat owns. Think cartoon SNL on fast-forward, with you playing a secret agent, a zombie president or a Moonlympics athlete.
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Bitmoji TV premieres on Saturday morning, and it’s remarkably funny, exciting and addictive. If you were the star of every show, would you watch more mobile television? Snapchat is betting that narcissism drives resonance for its new weekly videos that put you and your friends’ customizable Bitmoji avatars into a flurry of silly animated situations.
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